What is e-commerce?
E-commerce seems to be a buzz word lately but what exactly is it?
Well, When you purchase a goods or services online, or When you’re letting everyone know about your product on Facebook you are actually participating in E-commerce.
E-commerce is widely considered the buying and selling of products over the internet, Almost any product or service can be offered via The internet, from books, music, beauty and fashion items to financial services, and even food delivery.
How can e-commerce website help you and your business?
an e-commerce website can help boost your brand market presence, by reach out to millions of potential customers online, which in turn boost your sales.
Because you have an online presence, People from across the street and the boarder have 24 hours access to your products and services from the comfort of their own space.
How To Start An E-commerce Website.
Step 1: Deciding On What To Sell
Step 2: Sorting Out Your Inventory
If you produce your product eg. (You make cloths, or shoes, body cream etc.) try as much as possible to have 3-5 inventory per item of the product you want to sell on your website. This will help you be more efficient and reliable, you don’t want a situation where you can’t meet up with orders because making something like cloth or shoe takes longer time.
And if you buy and sell don’t over stock try getting 2-3 inventory per item of the products you wish to sell that way you don’t over stock products that are not doing well.
Note: you don’t have to have 200 to a 1000 product before you start, you can start with 5 – 10 products just make sure you enough inventory as mentioned above.
Step 3: Logistics
How do you get your product to customers around nigeria or the world? Ever since jumia showed us that e-commerce is possible in nigeria, there’ve been a good number of logistics companies being sprung up across nigeria. Here are the ones will recommend to our clients:
4. God is good motors
5. ABC Transport
1 & 2 require you to have an account with them. How it works – you create an account with them say with 20k, whenever you have something to deliver they take money from your account. They’re both reasonably priced, they charge between 1 – 2k to deliver to most major cites in Nigeria.
EMS – I would advise you use ems for international delivery they’re cheaper than DHL & UPS.
Step 4: How Do You Get Your Money
There’re many ways to accept payment on an e-commerce website, online payments portals are usually refer to as payment gateways. Your web developer will sort this out for you. But here 3 ways you can receive payment on your e-commerce website:
- Direct Bank Transfer – Customers transfer you money first before you ship their product.
- Card Payment – Customers pay online first before you ship their product.
- Pay On Delivery – Customers pay on goods delivery (I strongly advise against this).
Here are Payment Gateways we usually implement for our clients
Simplepay require your BVN.
Paystack require you to have a registered business name.
Cashenvoy require you to fill out a paper form and send back to them for processing.
We prefer Simplepay as it’s dead simple to setup.
Step 5: Choosing A Web Design Company
This is another very important step –
Ask the company to send you their portfolio, look at for previous e-commerce website they’ve built. Check their instagram feeds, question them about SEO, Logistics, which payment gateway they’ll use for your e-commerce website.
You see choosing the right design company can make the difference between a mundane, forgettable experience for your visitors and one that engages them and distinguishes you from your competitors.
Bonus: Setup Social Media Accounts For Your Business.
Your business needs a compelling online personality platform to engage potential customers and turn them into buyers. By posting daily rich and attractive pictures of the items you sell on all major social networks like; Facebook, Twitter, and Instagram. Can help boost sells.
Just imagine you having the best products that nobody knows about, that would mean few to zero sells. Social media engagement is the most effective way to drag traffic to your e-commerce website.