The Fashion industry is consist of companies/individuals who strieves to make their mark by designing unique, stylish and beautiful piece. With each year that passes by they constantly reinvent and set the trends for consumers. So it won’t be farfetched for one to expect some creativity on their online presence, starting from their website to their instagram page.
In this article we will explore what happens when fashion and style meets web design.
1. FULLSCREEN PHOTOS & VIDEO
By default the fashion industry rely heavily on photos and models, these photos tell a visually appelling story of what the brand or designer has in mind.
Therefore, it is very important for fashion brand websites to have fullscreen banner slides to emphase brand’s products. To take it a step further some fashion brand websites include banner videos.
2. MINIMALIST HOMEPAGE
There are different ways to layer a website, but for a fashion brand website the focus is mainly on the products and not on the content. Some big brands even go as far as just having only a fullscreen banner slides on their homepage.
In this digital age social media has influenced almost every aspect of our lives, and how businesses including the fashion industry make use of instagram to promot their brand and products, no wonder some fashion brand include their instagram feed on the homepage of their website.
TOP FASHION BRAND WEBSITES
Prada‘s site is just a fullscreen slide that showcases their latest collection, every other content on the site is just minimal so that the product will shine.
ASOS is similar to prada with options to shop women’s category or shop on men’s.
Here are some fashion websites we built following this trend
In todays digital age online presence matters a lot, having a really good look book, and an Instagram page is no longer enough, fashion brands need to have a good website to compete for customer’s little attention span. Having a good website couple with an active social media presence can boost a brand’s image up to %1000.